Italian streetwear brand known for its 90s American influences and signature graffiti-style checkerboard patterns.
ORIGIN
Italy
PRICE TIER
contemporary
Founded in 2016 by Nicolò Ferrari, LIFE SUX is an Italian streetwear brand that channels 90s American skate culture and graffiti art. The brand gained recognition for its distinctive checkerboard pants, which became a staple in Milan's street fashion scene. LIFE SUX merges comfortable, oversized silhouettes like hoodies and t-shirts with more tailored elements, aiming to create a unique space in the fashion landscape.