lifepro

Founded in 2017 by Joel Gottehrer and Abraham Brach in Eatontown, New Jersey, Lifepro emerged from the founders’ shared personal struggles with severe ACL injuries. Frustrated by the high cost and inaccessibility of effective recovery equipment, they launched the brand to democratize access to professional-grade wellness tools. Lifepro has since carved a distinct niche in the home fitness market by offering a wide array of recovery-focused technology—including its signature vibration plates, percussive massage guns, and red light therapy devices—at an accessible price point.

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