American beauty brand known for its boldly colorful, vegan cosmetics and trend-setting “Unicorn Hair” dyes.
ORIGIN
USA
PRICE TIER
mid
Founded in 2008, Lime Crime emerged from the digital indie scene as a force for unapologetic self-expression in makeup. With a motto of “makeup for unicorns,” the Los Angeles-based brand first gained a cult following for its intensely pigmented, unconventional colors, challenging the traditional beauty landscape. Its product line is a testament to vibrant creativity, featuring standout items like the Velvetines liquid matte lipsticks and the grunge-inspired Venus eyeshadow palettes. The brand is also a pioneer in the colorful hair space with its popular Unicorn Hair semi-permanent dyes.