New York fine jewelry brand known for modern heirloom pieces blending Scandinavian minimalism and vintage flair.
ORIGIN
United States
PRICE TIER
luxury
Founded in 2020 in New York by Danish sisters Joy and Sarah Haugaard, whose Scandinavian heritage directly informs the brand's minimalist foundation, Lionheart is a fine jewelry house that bridges clean design with the vivacious, vintage flair of the city. Raised with a deep appreciation for heirloom accessories, the founders set out to create modern talismans that celebrate self-expression and personal history. The brand’s signature aesthetic revolves around sculptural, meaning-driven pieces—such as fluted heart medallions, interchangeable gemstone charms, and bold statement chains—crafted in 14K and 18K gold. Lionheart’s core collections, including the patented Seasons line and the best-selling Cassandane medallions, are designed as wearable amulets that layer effortlessly into everyday life. The brand emphasizes fine artisanship, utilizing ethically sourced diamonds and colored gemstones like lapis lazuli, malachite, and mother of pearl.

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