Southern California lifestyle brand known for its affordable, surf-and-skate-inspired streetwear and casual everyday apparel.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2007 by Todd Kellogg in Southern California, Lira Clothing emerged from the region's deep-rooted action sports culture. Kellogg, an industry veteran with a background in retail and brand management, launched the label to bridge the gap between traditional surf and skate apparel and modern streetwear. Initially starting with a small run of graphic t-shirts, the brand quickly expanded into a full lifestyle collection encompassing both men's and women's apparel.