New York-based label known for its whimsical, romantic tulle dresses and signature hand-embellished strawberry motifs.
ORIGIN
United States
PRICE TIER
contemporary
Lirika Matoshi launched her namesake label in 2016 in New York City. A Kosovo native who began her career handcrafting choker necklaces on Etsy without formal fashion training, Matoshi quickly gained a massive following for her whimsical, hyper-feminine aesthetic. The brand is best known for its viral "Strawberry Dress," a frothy pink tulle confection dotted with sequined strawberries that dominated social media and became a cultural phenomenon during the 2020 pandemic.