Toronto-based activewear brand known for its minimalist, tailored running apparel and premium Japanese and Italian fabrics.
ORIGIN
Canada
PRICE TIER
premium
Founded in Toronto in 2024 by avid runners and readers M. Bechara and Deirdre Matthews, Literary Sport bridges the gap between high-performance athletic wear and refined everyday style. Born from a shared frustration with the neon-heavy, hyper-technical aesthetic of traditional running gear, the brand offers a quieter, more intellectual approach to movement. With design direction from stylist Jackie McKeown, Literary Sport strips back the noise of modern sportswear, focusing instead on clean lines, muted palettes, and exceptional fabrication.