little beast

Founded in 2018 in New York City by Jisu Kim and Ryeon Kim, Little Beast emerged from a desire to elevate the pet apparel market beyond kitschy, purely functional designs. Drawing on the founders' backgrounds in the art world, the brand approaches pet clothing with a fashion-forward sensibility, treating canine companions as extensions of their owners' personal style. Little Beast is best known for its vibrant, cozy dog onesies, structured puffer jackets, and playful fleece sweaters, often featuring bold prints and unexpected textures. The brand caters to design-conscious millennials and Gen Z pet parents who view their dogs as lifestyle companions, offering matching human accessories like socks and knitwear to complete the aesthetic.

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