British luxury organic skincare brand known for its gentle, dermatologist-approved formulations for mothers and babies.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in 2015 by Gudrun Wurm, Little Butterfly London is Britain’s first luxury, certified-organic skincare brand created specifically for mothers, babies, and children. Wurm, a former corporate executive, was inspired to launch the brand after the birth of her son, seeking safe, premium formulations for delicate newborn skin. The brand is rooted in a philosophy of purity and excellence, utilizing gentle plant actives and organic ingredients to nourish and protect sensitive, reactive, and eczema-prone skin.