New Jersey-based children's brand known for its playful, customizable apparel and patch-adorned accessories.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 2021 by Megan O'Donnell and her husband, Little Chicken is a children's apparel and accessories brand born from their coastal New Jersey home. Describing themselves as a "true mom & pop shop," the founders design the collection at their kitchen table, creating playful items that celebrate individuality. The brand’s core offering is customization, allowing children to personalize denim jackets, backpacks, and sweatshirts with a wide selection of patches that are both heat-pressed and sewn on for durability. Many of their graphic tees are hand-printed in small batches in their own basement studio.