Affordable baby essentials brand known for cheerful prints, gift-ready layette sets, and inclusive hiring practices.
ORIGIN
USA
PRICE TIER
affordable
Founded in 2017 by BabyVision Inc., Little Treasure is a mass-market baby apparel label designed to bridge the gap between affordability and cheerful, gift-ready design. Operating out of Poughkeepsie, New York, the brand focuses on the high-volume needs of early parenthood, offering extensive collections of layette essentials that prioritize softness and practicality. Unlike its sister brand, Touched by Nature, which focuses on organic materials, Little Treasure is the company’s standard cotton line, delivering durable, machine-washable basics that withstand the rigors of daily wear.