An Italian fashion house known for its glamorous, feminine style and signature denim collections. [1, 6]
ORIGIN
Italy
PRICE TIER
premium
Founded in 1995 by brothers Marco and Vannis Marchi in Carpi, Italy’s renowned knitwear district, Liu Jo began as a textile producer before evolving into a prominent premium fashion brand. The brand's creative philosophy centers on enhancing the natural femininity and beauty of every woman, expressed through a glamorous, contemporary style with a distinct Italian boldness. Initially focused on knitwear, the label expanded to offer a complete "total look," gaining widespread recognition for its innovative 'Bottom Up' jeans launched in 2008, designed to flatter the female form.