Italian premium brand known for its glamorous 'mini-me' aesthetic and signature rhinestone-embellished denim.
ORIGIN
Italy
PRICE TIER
premium
Founded in 1995 by brothers Marco and Vannis Marchi in Carpi, Italy, Liu Jo began as a textile company before evolving into a major player in the premium fashion sector. The brand is celebrated for its glamorous, distinctly Italian aesthetic that blends casual confidence with sophisticated details. The Liu Jo Kids line translates this "mini-me" philosophy into childrenswear, offering a polished yet playful wardrobe for girls and boys that mirrors the adult collections.