live unlimited

Founded in London by fashion industry veterans Tracy and Rachel, Live Unlimited was born from a desire to create stylish, high-quality clothing for curvy women. The brand launched in 2012, driven by co-founder Tracy’s frustration with the limited options available above a size 14. Its core principle is that women should not be limited by their dress size, offering a collection of thoughtfully designed pieces that celebrate and flatter diverse body shapes. The brand is particularly known for its unique fit process, where every garment is fitted on both size 16 and size 24 models to ensure a comfortable and flattering silhouette, rather than simply grading up from a smaller size.\n\nLive Unlimited’s collections include versatile dresses, tops, knitwear, and outerwear, often featuring bold prints and timeless designs intended to remain wardrobe staples for years. Rejecting a fast-fashion model, the brand emphasizes quality materials and lasting style. As a female-led and run company, it champions inclusivity and ethical practices, stating it is a living wage employer and works only with factories that meet high ethical standards. The brand has gained a strong following in the UK, stocked in major retailers like John Lewis and Marks & Spencer, and is expanding into the US market through partners like Nordstrom.