Oklahoma-based apparel brand known for its vintage-inspired, officially licensed collegiate and band graphic tees.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2003 by Tiffany Riley and her mother Brenda Holder as a small craft purse business, LivyLu has evolved into a beloved Oklahoma-based apparel brand. Rooted in Tulsa’s Pearl District, the brand is known for its vintage-inspired, officially licensed collegiate and band graphic tees. The founders' initial goal was to create a business that allowed Riley to stay home with her children, which organically expanded into sorority and game-day apparel.