loba

LOBA is a contemporary fashion brand founded by social media personality and model Cindy Kimberly, launched exclusively with retailer REVOLVE in May 2023. The brand name, Spanish for “she-wolf,” reflects Kimberly’s vision of embracing one’s alter egos and expressing different facets of personality through clothing. Drawing inspiration from her upbringing on the coast of Spain, the collections feature a romantic and sultry aesthetic aimed at Millennial and Gen Z consumers. Signature pieces include vibrant corset tops, cutout dresses, lace details, and flowy skirts designed for a “hot girl summer” vibe. The launch was accompanied by a short film written and directed by Kimberly, underscoring the brand's deep connection to her personal style and artistic vision. LOBA translates the aspirational, fashion-forward aesthetic of its influencer founder into accessible, statement-making pieces. The brand has released subsequent collections, including a Fall/Winter line, expanding its range from summery dresses to more structured items like tweed jackets and pants, continuing its focus on feminine, trend-driven designs.