lobie

Founded in 2024 in Los Angeles by Surinamese-Dutch model Anastasia MacKay, Lobie was born from a desire to bridge the gap between high-end aesthetics and textured haircare. Frustrated by the lack of luxury options for her own curls after years of on-set damage, MacKay developed a brand that prioritizes both function and shelf appeal. Lobie’s approach is rooted in quiet luxury, offering clean, minimalist formulas that elevate the textured hair space.

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