Leading manufacturer of licensed sports gear known for its signature tailgate chairs and fan-focused outdoor essentials.
ORIGIN
USA
PRICE TIER
affordable
Founded in 1999 in Franklin, Tennessee, Logo Brands began as a family operation in a two-car garage and has since evolved into a dominant force in licensed sports lifestyle products. Established by the McCauley family, the company initially found its footing by reimagining the classic "bag chair"—transforming a utilitarian outdoor staple into a canvas for team spirit. Today, it stands as a premier licensee for major leagues including the NFL, MLB, NBA, and hundreds of collegiate teams, bridging the gap between hardcore fandom and practical outdoor leisure.