Solutions-oriented shapewear and loungewear brand known for its inclusive sizing and viral, minimalist aesthetic.
ORIGIN
USA
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Founded in 2019 by Kim Kardashian and Jens Grede, SKIMS disrupted the intimate apparel market by rebranding shapewear as a celebrated foundation rather than a hidden secret. Born from Kardashian’s own frustration with ill-fitting undergarments, the brand emphasizes a solutions-oriented approach, offering technically constructed shapewear, underwear, and loungewear designed to enhance natural curves. The aesthetic is strictly minimalist, defined by a signature neutral color palette that spans a comprehensive range of skin tones, reinforcing its core mission of inclusivity.