American shapewear and loungewear brand known for its inclusive sizing, neutral palettes, and viral body-sculpting designs.
ORIGIN
United States
PRICE TIER
premium
SPECIALIZATION
UNISEX
Founded in 2019 in Los Angeles by Kim Kardashian, Jens Grede, and Emma Grede, SKIMS revolutionized the shapewear and intimates market by reframing structural support as a visible, body-celebrating aesthetic. Born from Kardashian’s own experience of dyeing shapewear to match her skin tone, the brand launched with a commitment to inclusivity, offering a wide spectrum of nude shades and sizes ranging from XXS to 5X. SKIMS is best known for its Seamless Sculpt bodysuits, ultra-stretchy Fits Everybody underwear, and the viral Soft Lounge slip dresses that blurred the line between undergarments and everyday outerwear.
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