lois

Established in Spain in 1962 by brothers Manuel and Joaquin Sáez Merino, Lois was one of the first European fashion denim brands to achieve global recognition. Instead of mirroring the workwear roots of its American counterparts, Lois offered a distinctively Spanish temperament, creating jeans that were seen as sexy, colorful, and made for movement. The brand flourished in the 1970s and 80s, becoming a staple for style icons and musicians like ABBA, Rod Stewart, and Björn Borg, who favored its signature flared silhouettes and corduroys. Its popularity extended to subcultures, notably becoming an integral part of the UK's 'terrace fashion' scene.

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