Chicago-based children's brand known for its playfully bold designs, using sequins, rainbows, and glitter.
ORIGIN
USA
PRICE TIER
contemporary
Founded in Chicago in 2016 by former model Irina Ovrutsky, Lola and The Boys emerged from a desire for more playful and expressive children's clothing. The brand is defined by its bold and whimsical style, frequently using sequins, glitter, rainbows, and unicorn motifs in its designs for dresses, statement bomber jackets, and coordinated sets. Inspired by Ovrutsky’s own three children, the collections celebrate the joy of childhood while ensuring comfort through soft linings and wearable fabrics.