California-based swimwear brand known for its ultra-feminine, playful designs featuring signature bows and cheeky cuts.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2010 by Vy Nguyen in Laguna Beach, California, Lolli Swim is a swimwear and lifestyle brand rooted in coastal culture and a playful, ultra-feminine aesthetic. Inspired by vintage beach movies and a love for sweets, the brand is recognized for its signature cheeky cuts, oversized bows, and vibrant color palettes. Lolli Swim caters to women seeking flirty, fun beachwear, offering core product lines that include mix-and-match bikinis, flattering one-pieces, and resort wear detailed with ruffles, lace, and hand-embroidered accents.