Texas-born skincare brand offering minimalist, 2-in-1 formulas powered by resilient Western botanicals.
ORIGIN
United States
PRICE TIER
premium
SPECIALIZATION
WOMEN
Founded in 2026 in Austin, Texas, by beauty industry veterans Annie Vallely and Kathryn Bain, LONA is a skincare brand built around the resilience of the American West. Reacting against overcomplicated, coastal-centric beauty routines, the founders developed a streamlined approach to skincare that prioritizes efficiency without sacrificing efficacy. The brand’s core philosophy centers on adaptive skincare, utilizing desert-native botanicals like prickly pear, blue agave, and yucca stem that naturally retain moisture and protect their barriers under environmental stress.