An American heritage brand known for its classic trench coats and weather-resistant outerwear. [1, 2]
ORIGIN
USA
PRICE TIER
premium
Founded in 1923 by Israel Myers in Baltimore, Maryland, London Fog began as the Londontown Manufacturing Company, creating waterproof outerwear for the U.S. Navy during World War II. This foundation in functional, military-grade apparel informed its transition to the consumer market, where it became a household name. The brand is defined by its signature trench coat, which combined a timeless, British-inspired aesthetic with American practicality, including an innovative removable liner. By the 1970s, London Fog dominated the U.S. rainwear market, with its coats becoming a staple of sophisticated, everyday style for both men and women.