A US-based nail care brand inspired by a British family remedy, known for its clean, botanical-infused formulas and long-lasting color.
ORIGIN
USA
PRICE TIER
premium
Founded in 2012, Londontown is a US-based, women-owned beauty brand with roots in a family recipe from Radlett, England. The founder was inspired by her grandmother's garden remedies, which used flower oils and botanicals to hydrate and protect hands and nails. This heritage led to the creation of the brand's signature Florium Complex, a blend of rapeseed flower oil, cucumber, chamomile, and other botanicals that is infused into all their products to nourish and strengthen nails.