loops

Launched in 2020, LOOPS is a New York-based skincare brand that has modernized the face mask category with a lifestyle-oriented approach. The brand was founded by the CPG incubator Syllable in partnership with the content production house Shots Studio. LOOPS' core products are its targeted hydrogel masks, which are made in South Korea using advanced technology that ensures they adhere to the face for a non-slip fit. This allows for multitasking while addressing specific needs, encapsulated in product names like 'Sunrise Service' for depuffing and 'Clean Slate' for detoxifying. The brand emphasizes clean, dermatologist-approved formulas, excluding parabens, sulfates, and synthetic fragrances, and is largely cruelty-free.

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