Modern fragrance house known for its gender-inclusive, mood-driven scents and narrative approach to personal identity.
ORIGIN
United States
PRICE TIER
premium
Founded in 2025 by a beauty executive-turned-founder, LORE is a modern fragrance house built around the concept of scent as storytelling. The brand was launched to create a deeply personal, mood-driven olfactory experience, debuting exclusively at Sephora. LORE positions itself at the intersection of internet culture, personal identity, and emotional resonance, prioritizing narrative over traditional marketing.