A Parisian heritage brand known for science-backed hair innovations and its deep-rooted partnership with salon professionals worldwide.
ORIGIN
France
PRICE TIER
premium
Born from chemist Eugène Schueller’s 1909 invention of the first safe hair dye, L'Oréal Professionnel is the foundational brand of the L'Oréal Group. From its Parisian roots, the company has been dedicated to advancing the professional hairdressing industry through scientific innovation and close collaboration with stylists. Its portfolio includes comprehensive haircare and styling lines like Serie Expert and Tecni.Art, alongside industry-defining color systems such as the ammonia-free iNOA and the long-standing Majirel. The brand is built on a legacy of firsts, including the development of the skin allergy test and the tone level scale, which have become industry standards.