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l'oreal professionnel

A Parisian heritage brand known for science-backed hair innovations and its deep-rooted partnership with salon professionals worldwide.

ORIGIN

France

PRICE TIER

premium

Born from chemist Eugène Schueller’s 1909 invention of the first safe hair dye, L'Oréal Professionnel is the foundational brand of the L'Oréal Group. From its Parisian roots, the company has been dedicated to advancing the professional hairdressing industry through scientific innovation and close collaboration with stylists. Its portfolio includes comprehensive haircare and styling lines like Serie Expert and Tecni.Art, alongside industry-defining color systems such as the ammonia-free iNOA and the long-standing Majirel. The brand is built on a legacy of firsts, including the development of the skin allergy test and the tone level scale, which have become industry standards.

Featured Items

Absolut Repair Molecular Leave-In Conditioner for Bond Building

Absolut Repair Molecular Leave-In Conditioner for Bond Building

$23.00$40.00

Absolut Repair 10-In-1 Hair Oil for Dry Hair

Absolut Repair 10-In-1 Hair Oil for Dry Hair

$20.00$38.00

Metal Detox Repair Hair Oil for Dry, Damaged Hair

Metal Detox Repair Hair Oil for Dry, Damaged Hair

$25.00$38.00

Vitamino Color Spectrum Glass Shine Hair Serum

Vitamino Color Spectrum Glass Shine Hair Serum

$25.00$38.00

Keratin Alpha Sleek Anti-Frizz Treatment for Smooth Hair

Keratin Alpha Sleek Anti-Frizz Treatment for Smooth Hair

$40.00

Metal Detox Repair Pre-Shampoo Treatment for Dry, Damaged Hair

Metal Detox Repair Pre-Shampoo Treatment for Dry, Damaged Hair

$40.00

Curl Expression Defining Leave-In Jelly

Curl Expression Defining Leave-In Jelly

$38.00

Metal Detox Repair Leave-In Styling Cream for Dry, Damaged Hair

Metal Detox Repair Leave-In Styling Cream for Dry, Damaged Hair

$40.00