lorna
Australian activewear pioneer known for its "Active Living" philosophy and high-performance, fashion-forward gym gear.
ORIGIN
Australia
PRICE TIER
premium
SPECIALIZATION
WOMEN
Founded in 1989 by fitness instructor Lorna Jane Clarkson in Brisbane, Australia, Lorna Jane is widely credited with pioneering the "activewear" category. Born from Clarkson’s frustration with the uninspiring, shapeless workout gear of the 80s, the brand transformed gym clothes into a fashion statement, blending high-performance technical fabrics with trend-driven aesthetics.
Featured Items
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Lorna Jane Clarkson on Activewear, Inspiration & 35 Years
An interview celebrating the brand's 35th anniversary where the founder discusses coining the term 'activewear', her transition from dental therapist to fashion entrepreneur, and her current role as Creative Director.
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Lorna Jane Clarkson's unconventional path to success
A profile on Clarkson's entrepreneurial journey, highlighting her lack of formal fashion training and her strategy of defying industry norms to create the 'activewear' category.
From side-hustle to global phenomenon: How Lorna Jane became an activewear giant
A business-focused interview detailing how Clarkson built the brand from a garage side hustle to a global retail empire, including her perspective on staying relevant after three decades.
Lorna Jane opens up about the beginning of her activewear brand
A personal look at the brand's origins, detailing the specific moment Clarkson quit her day job and how she and her husband manage the business dynamics of a global fashion brand.
Our Brand | Our Founder | Lorna Jane
The brand's official profile outlining its current leadership vision, recent sustainability initiatives like the 'Seamless' stewardship scheme, and the founder's design philosophy.