loro piana

Founded in 1924 by Pietro Loro Piana in Quarona, Italy, Loro Piana began as a high-end textile mill supplying wool and cashmere to the burgeoning haute couture industry. For generations, the family-run business built its reputation on an uncompromising dedication to sourcing the world’s finest and rarest raw materials, from the vicuña of the Andes to baby cashmere from Mongolia. The brand is vertically integrated, controlling every stage of production to ensure unparalleled quality. In the 1980s, brothers Sergio and Pier Luigi Loro Piana expanded the company into a ready-to-wear luxury brand, translating their textile expertise into collections of sumptuous knitwear, elegant outerwear, and refined accessories that eschew logos and trends.

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