Lifestyle tequila brand known for its minimalist aesthetic, social-first approach, and premium streetwear apparel.
ORIGIN
USA
PRICE TIER
premium
Founded in 2017 by Mitchell Hayes, a former marketing director at surf brand Rusty, Los Sundays is a tequila-based lifestyle brand that bridges the gap between premium spirits and fashion. Based in Costa Mesa, California, but crafted in Jalisco, Mexico, the brand targets millennial women with a "social-first" strategy, leveraging a minimalist, "Instagrammable" aesthetic that disrupts the traditionally male-dominated tequila category.