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loso wav

New York-based streetwear label known for its custom flame-print Timberlands, intricate embroidery, and DIY-driven aesthetic.

ORIGIN

United States

PRICE TIER

premium

SPECIALIZATION

MEN

Loso NYC, often stylized as Loso Wav, is a New York-based streetwear label rooted in the Bronx. Founded by designer Loso, whose Mexican heritage and upbringing in the Bronx deeply inform the brand’s aesthetic, the label began as a DIY project focused on reconstructing existing garments. Today, it is recognized for its elaborate embroidery, bold message-driven graphics, and signature barbed wire motif trucker caps.

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