lost
California-based surf and skate brand known for its subversive graphics, boardshorts, and authentic beach culture heritage.
ORIGIN
United States
PRICE TIER
affordable
Founded in 1993 in San Clemente, California, by surfboard shaper Matt "Mayhem" Biolos and Mike Reola, ...Lost (often known as Lost Enterprises) emerged from a rebellious crew of local surfers and skaters. Biolos, a trained surfboard shaper whose early boards featured subversive art and the "Mayhem" moniker, infused the brand with an unapologetic, anti-establishment ethos that resonated deeply within 1990s board culture.
Featured Items
Evil Wing Zip-Up Hoodie
$328.00
Liberty Sweat Shorts
$238.00
Zip-Up Hoodie
$328.00
Rhinestone MITT Sweat Short
$248.00
Grunge Rhinestone Zip Up
$288.00
Rhinestone MITT Sweat Short Black
$248.00
Evil Wing Zip-Up Hoodie
$328.00
Liberty Sweat Shorts
$238.00
Zip-Up Hoodie
$328.00
Rhinestone MITT Sweat Short
$248.00
Grunge Rhinestone Zip Up
$288.00
Rhinestone MITT Sweat Short Black
$248.00