lost in me

Lost In Me is an Italian fashion label specializing in high-quality outerwear. The brand's philosophy is centered on rediscovering personal style through meticulously crafted garments. As a project born from the 70-year-old company Visconf, Lost In Me draws on a deep heritage of tailoring and craftsmanship. The collections are distinguished by a signature interplay between traditionally masculine materials and decidedly feminine volumes, creating a modern and sophisticated aesthetic. Primarily focused on coats, jackets, and vests, the brand is committed to being "Made in Italy," emphasizing artisanal details and refined, high-quality materials. The designs often feature a subtle street-style influence, updated for a contemporary audience that values both tradition and individuality. A recurring motif is a star graphic, symbolizing the self and the search for a unique identity through fashion.