British beauty brand known for its affordable, trend-driven cosmetics and highly engaged Gen Z community.
ORIGIN
United Kingdom
PRICE TIER
affordable
Founded in 2014 by beauty entrepreneur Charlotte Knight, Lottie London is a British cosmetics brand built for the digitally native Gen Z consumer. Rooted in London's fast-paced beauty scene, the brand has carved out a distinct space by translating viral social media trends into accessible, cruelty-free, and vegan makeup. Lottie London operates with a community-first approach, frequently crowdsourcing ideas and reacting quickly to the shifting aesthetics of platforms like TikTok.