American resortwear brand known for vibrant, hand-painted prints and sensuous silhouettes with signature cutouts.
ORIGIN
USA
PRICE TIER
luxury
Launched in 2019 by Central Saint Martins graduate and former surfer Louisa Ballou, the brand offers an unconventional perspective on resortwear. Drawing inspiration from her coastal South Carolina upbringing, Ballou’s work is defined by its vibrant, abstract prints, which she paints herself, and a daring, body-conscious design approach. The collections, which began with swimwear and have expanded into ready-to-wear, blur the line between beach and evening, featuring signature asymmetric cutouts and metal O-ring hardware on second-skin mesh dresses and swimsuits.