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louise

New York-based contemporary label known for its romantic, vintage-inspired dresses and signature adjustable corset silhouettes.

ORIGIN

United States

PRICE TIER

contemporary

Founded in 2022 by friends Katie McLaughlin and Holly Lee, Louise New York emerged from a desire to create the vintage-inspired, flattering silhouettes the founders felt were missing from the market. Based in New York, the brand blends timeless glamour with an effortless, coastal sensibility. Louise is best known for its romantic, event-ready dresses and sweet separates, characterized by hand-dyed floral prints, signature Cape Gingham, and Victorian-leaning details. The label’s hero piece, the Marie dress, has garnered a cult following for its highly adaptable corset back and adjustable shoulders, offering a forgiving and inclusive fit across sizes.

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