Parisian house known for its luxurious cashmere knits and minimalist essentials, rooted in modern French simplicity.
ORIGIN
France
PRICE TIER
luxury
Founded in 2019 by Parisian fashion consultant and influencer Chloé Harrouche, Loulou Studio began as an answer to a need for high-quality, timeless wardrobe essentials. Initially launched as Loulou Studio and later renamed Loulou de Saison, the brand translates the understated elegance of French style into a collection of refined staples. Drawing inspiration from Paris's art, architecture, and lifestyle, Harrouche designs for a modern woman, offering pieces that blend comfort with sophisticated ease. The brand is celebrated for its mastery of soft, neutral-toned knitwear, particularly in cashmere and wool, alongside perfectly tailored outerwear, soft suiting, and foundational pieces in silk and leather. Each collection is built on the idea of a versatile, cohesive uniform that feels both powerful and effortless.