UK-based label known for inclusive, fit-focused leggings and basics designed for every body type and life stage.
ORIGIN
United Kingdom
PRICE TIER
mid
Founded in 2019 in the United Kingdom, Lovall (formerly known as Love Leggings) has carved a distinct niche in the market as a solution-oriented brand dedicated to fit and inclusivity. Originally launched to solve the common pain points of activewear—such as sheerness and poor sizing—the brand rebranded in 2023 to reflect its expansion into a full range of wardrobe essentials, including denim, loungewear, and outerwear.