Dutch lingerie house known for its signature bralettes and perfectly mismatched sets with a playful, fashion-forward approach.
ORIGIN
Netherlands
PRICE TIER
premium
Founded in Amsterdam in 2013 by former interior stylist Marloes Hoedeman, Love Stories was created to offer a new perspective on lingerie. Hoedeman sought to design comfortable, versatile pieces that she and other women would want to wear for themselves, moving beyond the industry's focus on restrictive or overly sexualized styles. The brand is celebrated for its bralettes, which are designed without underwires to prioritize comfort and a natural shape. Core to the brand’s identity is the “perfect mismatch” philosophy, encouraging wearers to mix and match clashing prints, colors, and fabrics like lace, velvet, and silk.