Los Angeles-based contemporary women's label known for its romantic, everyday outerwear and signature faux fur pieces.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2010 by fashion industry veteran Zak Far, Love Token is a Los Angeles-based contemporary women's label rooted in romantic, everyday elegance. The brand was born from a desire to bring quality-focused, tactile garments to the market, emphasizing soft textures and timeless silhouettes. Love Token is best known for its extensive range of outerwear, particularly its signature faux fur jackets, plush vests, and enveloping knitwear. The brand's aesthetic leans into classic and slightly bohemian sensibilities, utilizing materials like cashmere, silk cotton, and vegan leather to create pieces that transition seamlessly from day to night.