lovers + friends

Launched in 2011 by co-founders Raissa Gerona and Mitch Moseley, Lovers + Friends captures the essence of a laid-back Los Angeles lifestyle. Born from the founders' shared experience of navigating the fashion industry during a recession, the brand was created to offer fun-seeking, confident women a collection of effortlessly chic apparel. Its designs are rooted in a California-cool approach, translating into wearable pieces that move from daytime events to evening outings, including playful dresses, refined tops, and foundational denim.

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