Australian beauty brand known for its professional-strength, salon-quality self-tanning mousses and natural olive-toned results.
ORIGIN
Australia
PRICE TIER
premium
Founded in 2010 in Brisbane, Australia, by former lawyer Joanna Hinton, Loving Tan was born out of a desire for a professional-grade, at-home self-tanner that could replicate the results of a salon spray tan. The brand has since built a fiercely loyal following, establishing itself as a global leader in the premium sunless tanning category. Loving Tan is celebrated for its professional-strength formulas that deliver a deep, natural-looking, olive-toned glow without the dreaded orange undertones.