lựu đạn

Founded in 2021 by Vietnamese-American designer Hung La, LỰU ĐẠN is a London-based luxury menswear label born from the designer’s experience at Balenciaga and Céline. The brand’s name, Vietnamese for “grenade” or “dangerous man,” signals its mission to subvert Western stereotypes of Asian masculinity. It channels cultural narratives often overlooked in fashion, drawing inspiration from Japanese biker gangs, Asian gangster films, and the designer's own heritage.\n\nThe collections are defined by brazen silhouettes, inventive knits, and rich, evocative prints that modernize tradition. Signature pieces include graphic sweaters, uniquely cut denim, and tailored outerwear with streetwear influences, all rendered in daring color palettes. LỰU ĐẠN functions as a cultural project as much as a fashion label, creating a visual language that celebrates the nuances of Asian identity and provides a point of connection for a community breaking free from expectation.