New York-based label known for its signature Ana handbag and a disruptive, gender-fluid approach to modern luxury.
ORIGIN
United States
PRICE TIER
contemporary
Luar, the reversed namesake of Dominican-American designer and Hood By Air co-founder Raul Lopez, was relaunched in 2017 as a reflection of his personal history. The brand operates at the intersection of New York City's underground culture and his Dominican heritage, subverting traditional ideas of luxury. Luar champions a form of accessible glamour, capturing the sartorial energy of the women who shaped Lopez's upbringing in Williamsburg, Brooklyn, and translating it into a bold, contemporary wardrobe. Signature elements include exaggerated tailoring with powerful shoulders, deconstructed office wear, and a confident, gender-fluid perspective that resonates with a diverse, community-centric audience.