Spanish luxury lingerie brand known for its sustainable, limited-run capsule collections and comfortable, no-dig designs.
ORIGIN
Spain
PRICE TIER
premium
Founded in 2023 by British entrepreneur Lucienne Rutherford, Luciela is a Madrid-based luxury lingerie brand born from a desire for undergarments that are both beautiful and comfortable. Rutherford, who transitioned from a career in software sales, spent four years researching and developing the brand to eliminate common lingerie frustrations, such as digging waistbands and restrictive fits. The result is a collection of effortlessly elegant and understatedly sexy intimates designed for everyday wear.