luciela

Founded in 2023 by British entrepreneur Lucienne Rutherford, Luciela is a Madrid-based luxury lingerie brand born from a desire for undergarments that are both beautiful and comfortable. Rutherford, who transitioned from a career in software sales, spent four years researching and developing the brand to eliminate common lingerie frustrations, such as digging waistbands and restrictive fits. The result is a collection of effortlessly elegant and understatedly sexy intimates designed for everyday wear.

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