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lue

Accessible clean K-beauty brand known for its minimalist, organic skincare solutions and small-batch formulations.

ORIGIN

United States

PRICE TIER

affordable

SPECIALIZATION

UNISEX

Founded in 2016 in the United States by Jean Seo, a former eco-chic boutique owner, LUE by Jean Seo was created to democratize premium organic skincare. Rooted in the philosophy of clean K-beauty, the brand focuses on minimalist, highly effective routines designed to balance and nourish the skin without harsh chemicals. LUE is best known for its straightforward, problem-solving approach, offering core products like the Erase exfoliating powder, Balance hydrating serum, and Clear spot control treatment.

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