London-based menswear label merging medieval armour silhouettes with sportswear and mental health advocacy.
ORIGIN
United Kingdom
PRICE TIER
luxury
Founded in 2019 by Marie Lueder, a tailor trained at the Hamburg State Opera, Lueder is a London-based menswear label that reimagines clothing as "mental armour." Rooted in the designer’s background in bespoke tailoring and her Royal College of Art education, the brand explores modern masculinities through a unique hybrid of medieval aesthetics and contemporary sportswear. Lueder’s collections are defined by their protective, sculptural silhouettes—hoodies with chainmail-like textures, spiral-cut denim, and garments that shield the wearer while encouraging emotional vulnerability.