London-based avant-garde label known for its hybrid of sportswear, medieval-inspired tailoring, and mind-armour concepts.
ORIGIN
United Kingdom
PRICE TIER
contemporary
SPECIALIZATION
UNISEX
Founded in 2019 by Marie Lueder, a former tailor at the Hamburg State Opera, LUEDER is a London-based label that explores the intersection of sportswear, historical tailoring, and psychological protection. The brand is recognized for its signature "mind-armour" aesthetic, which reimagines medieval silhouettes into contemporary, functional garments designed to shield and empower the wearer. The Lueder x Kkrreeiiss collaboration further extends this ethos into jewelry, featuring spiral-shaped resin earcuffs that symbolize restructuring and regeneration.